When it comes to the consumer side of virtual reality (VR), entertainment begins to become successful and making profits can be as varied as it is difficult. Location-based entertainment (LBE) is one of the ways that some companies succeed, while others like IMAX VR have problems. Virtuix, best known for its Omni treadmill, eagerly entered the LBE field last year, announcing its VR ARENA. And it seems that this is a winner with the first significant income and attendance established.
Virtuix installed the first VR arena at Pinballz, a family entertainment center in Austin, Texas, on March 7, 2019. After the first month, the small VR attraction was able to earn more than $ 30,000 in profits from 2,200 games.
“VR ARENA exceeded our expectations,” said Darren Spon, owner of Pinballz in a statement.
“Guests enjoy the experience, and we see replayability. Thanks to the e-sports competition with a prize fund, we can attract a new audience of gamers and encourage guests to play again and again. ”
Powered by the Virtuix “Omniverse” content platform, VR ARENA runs weekly and monthly eSports-sponsored HP and HTC tournaments with an annual prize pool of over $ 50,000. Statistics show that more than 1,800 guests have played, paying $ 15 per game or $ 12 as part of a combined package. The age range of players ranged from 5 to 65 years, the average age is 26 years.
“The ability to walk and run inside a video game is very attractive,” said Jan Getgeluk, founder and CEO of Virtuix.
“Such a unique experience cannot be obtained at home. We saw some customers spend more than an hour on the road to come play. ”
With the ability to accommodate up to four players at the same time, VR ARENA was designed as an energetic e-sports VR attraction using HTC Vive Pro headsets. The attraction can be controlled by one attendant with a constant bandwidth of 20 players per hour. The Omniverse platform presents 20 competitive games for suppliers, so that visitors can choose from.
Since Virtuix installs more VR ARENA in entertainment venues, VRcue will keep you updated on the company’s future expansion in the LBE industry.