The annual Google I / O event aims to make the search giant make a lot of ads: from AI to virtual reality (VR). The conference has already been presented augmented reality (AR) with a new feature for Google search, which will be available soon.

The novelty, coming out at the end of this month, will support AR directly for the most popular search engine in the world. This will mean that users around the world will be able to use Google, as usual, but with 3D models available for viewing in the real world. As shown in the figure above, searching for large white sharks and viewing 2D images is one thing, but suddenly seeing an 18-foot sea animal in the real world makes a much bigger impression.

When a search is being performed, an option appears on the details panel to view the selected content in 3D and AR, allowing you to scan a nearby surface to then place the model.

The function will have a wide range of use cases, from viewing life-sized animals to shopping.

“We also work with partners such as NASA, New Balance, Samsung, Target, Visible Body, Volvo, Wayfair and many others who want to unlock their content in a new way. Therefore, whether you study human anatomy at school or buy a pair of sneakers, you can interact with 3D models and place them in the real world directly from the search, ”says Aparna Chennapragada, vice president, Google Lens and AR on Google’s blog.

This may be the first step for mass adoption of AR technology. When it comes to AR consumer technology, everything has usually been limited to video games such as Pokemon GO and Angry Birds AR: Isle of Pigs, shopping apps like Shutterstock’s ‘View in a Room’, or brand awareness programs. such as the recent Jack Daniel’s AR app. With AR, which is available directly through Google Search, technology occupies a niche that easily has real-life cases of using casual users, students and professionals, regardless of their needs.

VRcue will be telling its readers the latest VR and AR news from Google I / O this week, so stay tuned.

New AR-functionality for Google search will be released in May

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