A Microsoft spokesman noted that the current wave of VR headsets in the industry, appealing to consumers “generally did not meet the high expectations that were placed on it.”
Greg Sullivan, director of communications for Microsoft Mixed Reality, said that immersive VR headsets were presented as consumer devices, and they generally fell short of the high expectations that were placed on them. But what we see now is more and more commercial applications and no more.
Sullivan’s words were not necessarily directed to Microsoft’s own line of Microsoft Windows-based VR headsets. He said that the entire VR industry has experienced both growth euphoria and decline with disappointment. The technology, according to a Microsoft representative, has great prospects, but now its potential is not realized.
Indeed, the majority of large consumer VR companies have not yet shared the sales statistics of their headsets, despite the fact that virtual reality helmets have been on the shelves for almost three years. Factors such as accessibility and the need for a powerful PC remain a constant barrier to entry into the industry.
Microsoft itself collaborated with companies such as Dell, Lenovo and Samsung to launch Windows VR devices at the end of 2017. However, about a year and a half since launch, these headsets are still third after Rift and Vive in the monthly Steam equipment survey reports. Meanwhile, the Microsoft Store has only 42 applications that are in the “mixed reality” section.
Sullivan reasoned that VR could find a new life in the “entertainment” space. In his conversation, he pointed to the new HP VR headset, which is under development, as well as numerous VR devices on the MWC booth.
Despite a slow start, Sullivan insisted that Microsoft remains committed to VR. However, according to rumors, most of the company’s efforts will be concentrated around HoloLens 2 in the near future.
“One of the things that we consider unique in our approach to this space is that we don’t think of AR and VR as different categories. We think of them as two sides of the same coin. But we will focus on HoloLens 2 in the commercial space in the near future, ”says Sullivan.
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