Jason Rubin, VP of AR / VR Content & Partnerships on Facebook, commented on the future direction of the company in an interview with Road to VR journalists. He discusses the Oculus Quest as well as the criticism of the technical specifications of the new Oculus Rift S and refers to the VR ecosystem to justify the procedure.
Jason Rubin on the future plans of Oculus, Oculus Quest and Oculus Rift S
At the GDC 2019, the new Oculus Rift S was recently introduced, which is a new edition of the Oculus Rift to replace the previous glasses with inside-out tracking and improved field of view. Many VR enthusiasts, however, have wished more and hoped for a next-generation VR glasses. The response of the community was correspondingly large, and it responded with criticism and eyebrows. What is behind the strategy and why did the Facebook executives opt for the Oculus Rift S, explains Jason Rubin in an interview.
The company firmly believes in the new VR glasses for advancing the VR industry to reach a wider audience. So he explains that the market for a Rift 2 is not mature enough yet:
“We’ll undoubtedly have next-generation VR glasses at some point, with some sort of novel feature that overhauls all current uses and makes them obsolete. But right now, the company believes it’s more important to reach a larger audience than to cross technical boundaries. Our goal is to get as many people in the as possible [VR-]Integrate ecosystem. With the release of a Rift 2, just for its own sake alongside the Rift, we would achieve the opposite and create a rift in the ecosystem. That’s just not the right thing to do right now. “
To inspire more people for VR, the price of hardware is also an important factor, as he further describes:
“We know through Rift that we do not want to sell a $ 800 system. We think that the two glasses [Oculus Quest und Oculus Rift S] are the right thing to involve more people in the VR market. More and more people want to be VR, in VR and love VR, and some of them are already ready to move on to the next generation. “
Asked why Oculus Rift S was not the next high-end PC system eyewear to satisfy the current market-integrated VR enthusiasts and pioneers, and to further develop the segment, Mr. Rubin refers to it the associated effort and costs:
“Everything a company does is expensive. And even if there are people we would be happy with a much higher resolution or something in the direction, a group of people would first have to prototype the equipment, other groups would have to deal with the supply chain, another group with storage , Shipping and everything else. And these people – you can only have one company of a certain size (since we can not grow infinitely) – would be deducted from other projects. I can assure you that we are having tough discussions in this direction, but I think we made the right compromise. “
Whether he refers to this statement among other things on the then separation of Brendan Iribe from Facebook, would be conceivable. In the future, devs want to focus on software, because in the eyes of Facbeook, the key to selling more hardware, and thus the success of the market, depends on content:
“Our investment in new content has remained consistent since 2016, or even expanded annually. So, we are fully committed to developing software that drives hardware sales. And frankly, we think content is the biggest reason why someone wants to get into the VR. That’s why we’re a bit … baffled by companies that produce VR glasses without content that could drive them forward or not invest in content development at all. “