Facebook targets VR dominance and buys Unity

Very soon, Blake J. Harris’s new book titled “The Story of the Future” is released, which tells about the story of Oculus, how it was founded, and the subsequent acquisition by Facebook.

It also talks about all the absurd drama that has occurred over the past few years as the development of virtual reality technology (VR). The book claims that Marack Zuckerberg’s interest in advanced technology was so high that he considered buying Unity, a software development engine that many creators of entertainment content now use.

Facebook acquired Oculus in 2014 for just over $ 2 billion. A year later, the social networking giant saw another multibillion-dollar deal to buy Unity, according to Tech Crunch. Harris works closely with the Facebook PR team to write the book, allegedly gaining access to more than 25,000 documents. Among all these documents was an email dated 2015, in which Zuckerberg mentions his interest in acquiring Unity, trying to strengthen his position in the market relative to competitors.

“We are vulnerable in the mobile market for Google and Apple because they create the main mobile platforms. Given our own strengths, we are likely to do better by creating most of the applications and services within these platforms, using acquisitions, and also buying most of the basic VR / AR and 3D technologies, where we have little experience. That’s why I support the purchase of Unity. To illustrate the value of owning a base technology, I’ll talk about the benefits of owning Unity. First, Unity will help us create the highest quality VR / AR experience necessary to fulfill this shared mission, ”the report says.

But Zuckerberg wanted to buy Unity not only because of VR and AR.

“If we own Unity, then Android, Windows and iOS will need our support on most of their ecosystems. Although we will not reject them directly, we will have a choice of how much support we will provide. On the other hand, if someone else buys Unity or another leader in some key technological component of this new ecosystem, we risk to be completely withdrawn from the market if this buyer is hostile and decides not to support us, ”he believes.

Even if that were the case, Unity has never been acquired by Facebook anyway, and now costs more than ever, having managed to raise almost $ 600 million in investments over the past few years.

Facebook targets VR dominance and buys Unity

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