The popular Madame Tussauds Museum is based in London and has offices around the world. Within the waxworks, famous personalities and celebrities of contemporary history are modeled and thus presented in a realistic way. A new partnership with ARtGlass expands the American exhibition venue in Washington, D.C. a technological component and brings the characters to life in a new AR experience through holograms.
Madame Tussauds and ARtGlass – AR Wax Exhibit in Washington, D.C.
With ARtGlass museum visits with audio guides will be a thing of the past. The company specializes in AR guides to bring historical and cultural goods to life in facilities and historic sites. Statues, pictures and other material as well as immaterial goods are represented by holograms and enriched with interesting facts and information through immersive storytelling. In addition, additional interaction options are provided to enhance the educational experience.
The edutainment tours have already been booked more than a million times by visitors in various locations. These include well-known places, such as the Leaning Tower of Pisa. In a round of financing, the company was able to secure investments in November 2018 in the amount of 1.3 million US dollars.
A new partnership with the Madame Tussauds wax museum will bring AR technology to an American museum this summer for digitally exhibiting flipsheets of historical figures such as Martin Luther King Jr. or icons of pop culture such as George Clooney in 3D, 360 degrees and Surrond Sound To bring life to life.
Check out the coverage on our newest partnership with Madame Tussauds DC! We are excited for the newest tour offering … https://t.co/KUTLHOv0TC
– ARtGlass (@artglassgroup) March 21, 2019
This is what Therese Alvich, General Manager of Madame Tussauds Washington, D.C. optimistic about future cooperation:
“The ARtGlass team brings the perfect combination of technical innovation and cultural knowledge. We look forward to working with them to provide our visitors with a unique experience of transformative storytelling. “
And Greg Werkheiser, CEO and founder of ARtGlass looks promising on the joint cooperation:
“This partnership combines the creativity and joy of Madame Tussauds’ legendary artistry with the” edutainment “power of mobile AR handsets to bring the remarkable characters to life.”